TIMELINE: 6 MONTHS
Ironside makes the amazing custom PC’s
gamers can’t help but fall in love with
A branded & unique e-
commerce experience that
puts the power in the hands of
Whether you’re a die-hard gamer or casual player, Ironside Computers offers a line of flexible, pre-configured and ground-up customizable PCs.
Aiming to inspire and replicate the gaming culture we utilized videos, illustrations, and micro-interactions to create an e-commerce experience unlike any other in their space.
With over 2,500 possible combinations available at the time of launch our custom designed to build your own PC feature truly empowers gamers to create their perfect rig.
To create an online experience that showed of the uniqueness and character of their products while also keeping it engaging and immersive for gamers.
Digital Strategy, UI/UX Design, Front & Back-end Development, Platform Migration, Custom PC Builder Tool
WHAT WE DID
Unlike traditional e-commerce category and
product pages, we utilized video animation and
large imagery to show off the sleek products and
create a connection between the system and the
games that’ll be played on it.
SALES VOLUME INCREASES
AVERAGE ORDER VALUE’S UP